The roofing business is a high-value yet challenging industry. You need to develop a long-term strategy to target the right audience, drive leads, and convert potential customers into paying customers. There are several digital marketing strategies you can use to grow your roofing business. But which one should you use? How do you know which strategy is best for your business? With so many options available, it’s hard to know where to start and what will give you the biggest ROI (return on investment). Let’s take a look at some of the most effective strategies for growing your roofing business.
The Importance of Digital Marketing for Roofing Companies
Digital marketing is the process of promoting your business through online channels like websites, social media, and email marketing. There are a ton of ways you can use digital marketing to drive traffic to your site, build your brand, and generate leads. It’s also a highly measurable strategy, which makes it much easier to track your progress and adjust your strategy as needed. There are tons of benefits to ramping up your digital marketing efforts. Here are just a few:
Build a Responsive Website
Your website is the foundation of your digital marketing plan. It’s the first place new visitors and potential customers go when they’re ready to learn more about your business. If your site is hard to navigate, cluttered, or doesn’t have any content, you’re losing customers and missing out on leads. On top of that, Google is now factoring the quality of your website’s design into its ranking algorithm. That means if your site is hard to navigate or looks unprofessional, it’ll rank below your competition. Keep it SEO helps customers build websites with the right tools and make it easier for potential customers to engage with their brand, find the information they need, and take the next step in their buying journey.
AdWords-driven lead generation
Google Ads is one of the most popular digital marketing channels for businesses of all sizes. It’s also one of the most effective ways to drive leads for your roofing company. Using Google Ads, you can create highly-targeted ads that appear on Google’s search engine results pages (SERPs) and other websites. This allows you to reach a wide audience of potential customers. You have complete control over the ads you create. You can set your budget, target customers based on location, industry, intent, and other factors, and even bid on keywords. The great thing about AdWords is that you can track your ROI. If you’re not seeing results, you can make adjustments to try and improve your performance. AdWords is a powerful way to drive leads and build your business. It’s also a highly competitive channel. You’ll have to work hard to stand out from the competition.
Facebook Ads for roofing business
Facebook Ads are another great way to drive leads and grow your business. It’s a highly targeted form of advertising that allows you to reach a specific audience based on their interests. You can also choose to run your ads on Facebook’s partner sites, like Instagram. With Facebook Ads, you create an ad and then choose where you want it to appear. You can either pay to have it show up in people’s Facebook feeds or you can use a tool like Facebook’s Lookalike Audiences to reach people outside your immediate network Facebook Ads allow you to create highly targeted ads and track your progress. You can even use Facebook Pixel to retarget visitors who come to your site and leave without converting. You can also choose to run ads on Instagram. Research shows that Facebook’s image-based social network has a lot of potential for businesses.
Video Marketing for Roofers
We’ve written an entire guide on the benefits of video marketing for roofers. The good news is that creating videos is an inexpensive (and often free) investment that can bring you tons of leads. If you can create engaging videos, you can share them on social media, your website, and other places where your target audience hangs out. You can also use video-hosting websites like Wistia, Vimeo, and YouTube to embed your videos and drive more traffic to your site. With video, you can tell your story in a way that’s unique to your brand. You have the opportunity to connect with your audience on a deeper level. By creating videos and sharing them with your audience, you can get their attention and drive more leads.
Conclusion
The roofing business is a high-value yet challenging industry. You need to develop a long-term strategy to target the right audience, drive leads, and convert potential customers into paying customers. There are several digital marketing strategies you can use to grow your roofing business. But which one should you use? How do you know which strategy is best for your business? With so many options available, it’s hard to know where to start and what will give you the biggest ROI. You can schedule a call with one of our marketing experts so they can help you look at some of the most effective strategies for growing your roofing business.
